Pedaleada por la justicia was a challenge taken by Carlos Gutierrez after he arrived to El Paso, Texas as a refugee, after he was victim of horrific violence in his native Chihuahua. The challenge set by Carlos consisted on riding his bicycle from El Paso to Austin, raising attention, and funds, for the group Mexicanos en el Exilio.
The video was used as part of a fundraising campaign for the challenge.